Argos Strategic Advisors
Providing fractional c-suite support to investors and operators in the beverage space
Argos Strategic Advisors
Providing fractional c-suite support to investors and operators in the beverage space
Greek argós, meaning "shining" or "bright"
We provide fractional marketing, sales, and strategy support to investors and operators of small- to mid-size beverage companies navigating complex markets. With experience, integrity, and a keen understanding of early-stage challenges, we deliver efficient, cost-effective strategies that drive growth.
Our Team
Chris Huels
Chris Badenhoop
Chris Badenhoop
Chris Huels brings over 25 years of experience in the consumer packaged goods sector, including 14 years at Constellation Brands. He spent seven years building and leading the Ventures and Emerging Brands teams, guiding brand positioning, marketing, route-to-market strategy, organizational design, and financial planning. Chris has oversee
Chris Huels brings over 25 years of experience in the consumer packaged goods sector, including 14 years at Constellation Brands. He spent seven years building and leading the Ventures and Emerging Brands teams, guiding brand positioning, marketing, route-to-market strategy, organizational design, and financial planning. Chris has overseen dozens of successful brand launches and the expansion of Constellation’s Emerging Brands division, while also supporting small- to mid-size portfolio companies as a board advisor. In addition, he teaches marketing and brand strategy as an adjunct professor at the Simon Business School, University of Rochester.
Chris Badenhoop
Chris Badenhoop
Chris Badenhoop
Chris Badenhoop brings over a decade of experience in strategy and advisory roles, starting as an M&A consultant at PwC and later in the consumer packaged goods sector with Constellation Brands. At Constellation, he led investment strategy for the company’s venture fund, overseeing the evaluation, funding, and scaling of early-stage growt
Chris Badenhoop brings over a decade of experience in strategy and advisory roles, starting as an M&A consultant at PwC and later in the consumer packaged goods sector with Constellation Brands. At Constellation, he led investment strategy for the company’s venture fund, overseeing the evaluation, funding, and scaling of early-stage growth brands. He also spearheaded route-to-market strategies for the wine & spirits division, including guiding RFP processes and negotiating national distributor contracts. Chris has advised dozens of startup founders across beverage categories on capital raising, organizational design, financial planning, commercial execution, and supply chain strategy. He holds a Certified Public Accountant (CPA) designation in Illinois (inactive).
Brands Our Founders Have Worked With
Business Diagnostic
Long-Term Commercial Business Planning
Route-to-Market/Sales Strategy
We help you assess your business, identifying key areas of opportunity across sales, product, distribution, operations, marketing, and financial KPIs.
So you can prioritize your valuable time, money, and resources on the areas that will have the greatest impact on your business.
Route-to-Market/Sales Strategy
Long-Term Commercial Business Planning
Route-to-Market/Sales Strategy
We help you pinpoint the right markets, accounts, and partners, structure your sales team for growth, and set clear expectations
So you can focus your efforts on the right markets with the right tools, while setting the right expectations with investors.
Long-Term Commercial Business Planning
Long-Term Commercial Business Planning
Brand Communication & Tactical Planning
We help you create a clear five-year growth model—covering distribution, volume and profit forecasts, investments, and strategic priorities.
So you can set direction, allocate resources wisely, and align expectations with investors.
Brand Communication & Tactical Planning
Brand Communication & Tactical Planning
Brand Communication & Tactical Planning
We help you you craft a clear brand positioning, a focused communication hierarchy, and a tactical marketing plan including strategies, tactics, and spend recommendations.
So you can stand out from the competition with a clear point of difference, focus resources, reach consumers effectively, and foster demand creation.
Investment Sourcing Strategy & Support
Brand Communication & Tactical Planning
Investment Sourcing Strategy & Support
We help you sharpen your pitch to focus on what investors are looking for, with a tailored financial plan that includes market analysis, risk assessment, financial projections, your growth edge, and pitch materials.
So you can confidently pitch prospective investors and efficiently secure the capital needed to invest in growth.
Organizational Structure
Brand Communication & Tactical Planning
Investment Sourcing Strategy & Support
We help you map your organization for the next 3–5 years—defining structure, roles, costs, and key skills
So you can prioritize the right roles, and support long-term growth.
Investor Services
Strategic Support for Portfolio Companies
Strategic Support for Portfolio Companies
Strategic Support for Portfolio Companies
We help you optimize your investment dollars by fortifying the strategy and execution of the companies in your portfolio and establishing a roadmap to exit.
So you can prioritize your time on prospective investments and shape your portfolio for the highest possible long-term return.
Investment Strategy
Strategic Support for Portfolio Companies
Strategic Support for Portfolio Companies
We help you establish and review target category theses, identify areas of focus, and determine what to evaluate in commercial operations.
So you can efficiently execute due diligence and have greater confidence in the accuracy of valuation assumptions.
Portfolio Review
Portfolio Review
Portfolio Review
We help you review the strength of your existing portfolio, including identifying key growth drivers, brands with potential, and those that may need to be deprioritized.
So you can feel confident in the strategic vision for each company and know that investment capital is being deployed in the most effective way to achieve your goals.
Prospect Review
Portfolio Review
Portfolio Review
We help you review potential investments, identify which to pursue, assess expected returns, and pinpoint key areas to drive post-investment growth.
So you can focus on the right opportunities, set clear expectations, and work with founders to deliver results.