WE HELP BEVERAGE BRANDS ATTRACT CAPITAL
We develop the commercial foundation companies need to scale and attract investors.
WE HELP BEVERAGE BRANDS ATTRACT CAPITAL
We develop the commercial foundation companies need to scale and attract investors.
Greek argós, meaning "shining" or "bright"
Growth companies need capital to grow, but understanding what investors are looking for and how to bridge to that scale are big challenges. At Argos, we provide a variety of services to guide beverage operators through the complex market, build their commercial capabilities, and attract investors.
Step One: Business Assessment
Step Three: Investment Readiness
Step One: Business Assessment
Know Where You Stand: Before any strategy work begins, you need an honest assessment of your business. Our commercial diagnostic quickly and cost-effectively evaluates your company across up to 40 metrics - benchmarked against what investors are looking for.
Output: A prioritized roadmap that tells you exactly what needs to be built, fixed, or sharpened before you approach investors.
Step Two: The Build
Step Three: Investment Readiness
Step One: Business Assessment
Commercial Strategy That Creates Value: Once you know where to focus, we help you build it. Drawing on deep commercial experience, we work alongside your team to develop and execute the commercial plans and structure to drive growth.
Output: A fully developed commercial strategy - that we help execute - built to scale and attract investors.
Step Three: Investment Readiness
Step Three: Investment Readiness
Step Three: Investment Readiness
Now Let's Close The Deal: When you are ready to approach investors, we translate your commercial strategy into an effective message that articulates your value in a competitive fashion that resonates with investors.
Output: Compelling, investor-ready pitch materials, complete with commercial narrative and framework that will get attention from investors.
Our Team
Chris Huels
Chris Badenhoop
Chris Badenhoop
Chris Huels brings over 25 years of experience in the consumer packaged goods sector, including 14 years at Constellation Brands. He spent seven years building and leading the Ventures and Emerging Brands teams, guiding brand positioning, marketing, route-to-market strategy, organizational design, and financial planning. Chris has oversee
Chris Huels brings over 25 years of experience in the consumer packaged goods sector, including 14 years at Constellation Brands. He spent seven years building and leading the Ventures and Emerging Brands teams, guiding brand positioning, marketing, route-to-market strategy, organizational design, and financial planning. Chris has overseen dozens of successful brand launches and the expansion of Constellation’s Emerging Brands division, while also supporting small- to mid-size portfolio companies as a board advisor. In addition, he teaches marketing and brand strategy as an adjunct professor at the Simon Business School, University of Rochester.
Chris Badenhoop
Chris Badenhoop
Chris Badenhoop
Chris Badenhoop brings over a decade of experience in strategy and advisory roles, starting as an M&A consultant at PwC and later in the consumer packaged goods sector with Constellation Brands. At Constellation, he led investment strategy for the company’s venture fund, overseeing the evaluation, funding, and scaling of early-stage growt
Chris Badenhoop brings over a decade of experience in strategy and advisory roles, starting as an M&A consultant at PwC and later in the consumer packaged goods sector with Constellation Brands. At Constellation, he led investment strategy for the company’s venture fund, overseeing the evaluation, funding, and scaling of early-stage growth brands. He also spearheaded route-to-market strategies for the wine & spirits division, including guiding RFP processes and negotiating national distributor contracts. Chris has advised dozens of startup founders across beverage categories on capital raising, organizational design, financial planning, commercial execution, and supply chain strategy. He holds a Certified Public Accountant (CPA) designation in Illinois (inactive).
