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HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL

HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL

Having built dozens of brands, and evaluated hundreds more as an investor, I know how to drive growth and attract capital.

Click to Learn about the Argos Investor Readiness Tool (it's quick and affordable!)

HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL

HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL HELPING EMERGING BRANDS SCALE AND ATTRACT CAPITAL

Having built dozens of brands, and evaluated hundreds more as an investor, I know how to drive growth and attract capital.

Click to Learn about the Argos Investor Readiness Tool (it's quick and affordable!)

FOUNDER

- 25+ years in consumer-packaged goods

- Former Head of Ventures & Emerging Brands at Constellation

- Cadbury, Bausch & Lomb alumni

- Managed and scaled 40+ brands

- Adjunct professor, Simon Business School


Perspective - Fortune 500 best practices applied to early-stage realities

Experience - 25+ years building established and emerging brands

Proof - Venture portfolio averaged +34% growth under my leadership

Brands I've Worked With

Testimonials

Jordan Bass, CEO - HopWtr

Marian Leitner, CEO - Archer Roose

Marian Leitner, CEO - Archer Roose


"Chris Huels is a strategic and thoughtful leader who understands how to scale a new world beverage brand as well as the complexities of beverage at the consumer, retailer and distributor levels."

Marian Leitner, CEO - Archer Roose

Marian Leitner, CEO - Archer Roose

Marian Leitner, CEO - Archer Roose


"Chris Huels is an outstanding partner. He brings a rare combination of deep alcohol industry knowledge and an insider’s perspective on strategic growth, making him invaluable in shaping both brand and distributor strategy."

Evan Quinn, Founder/CEO - hiyo

Marian Leitner, CEO - Archer Roose

Jill Burns and Kelly Gasink, Founders - Austin Cocktails


"Chris brings a rare combination of strategic depth and practical empathy. He understands what it takes to scale a beverage brand from the ground up, but he also knows what it feels like to be in the trenches, solving daily challenges."

Jill Burns and Kelly Gasink, Founders - Austin Cocktails

Jill Burns and Kelly Gasink, Founders - Austin Cocktails

Jill Burns and Kelly Gasink, Founders - Austin Cocktails

"Across our careers as entrepreneurs, we have not worked with anyone as deeply fluent in the broad spectrum of skillsets required to operate a company and as keenly astute about how all those details inform the larger, strategic picture. In addition to his strengths with the hard skills in operations, strategy, and finance, Chris has proven to be as exceptional at the soft skills around leadership, culture building, team management, and strategic vision."

Mark McLaughlin, Founder - Old Line Spirits

Jill Burns and Kelly Gasink, Founders - Austin Cocktails

Mark McLaughlin, Founder - Old Line Spirits

"Chris has the unique ability to understand the business environment from a macro perspective while also holding a deep understanding of how challenges can be overcome by small growth companies.  He always took the time to fully understand our company, our concerns, and our priorities.   I truly can’t say enough about his dedication to his partners."

CJ Rapp, CEO - Karma Water

Jill Burns and Kelly Gasink, Founders - Austin Cocktails

Mark McLaughlin, Founder - Old Line Spirits

"The work conducted by Chris and his team had a positive impact on Karma Water. The exercise of prioritizing our messaging, including packaging and all communication touch-points, led to increased sales at retail."

Jennifer Newman, Founder - Young Lion Brewing

Jennifer Newman, Founder - Young Lion Brewing

Jennifer Newman, Founder - Young Lion Brewing


"Working with Chris was nothing short of transformational for our team at Young Lion. He helped us sharpen our branding, align our sales execution, and helped us think bigger about who we were and where we were headed. His ability to bring clarity to the path forward changed how we approached growth."

My 3-Step Process

My three-step process takes you from assessment to investment readiness, but you can choose the services best for you, including fractional marketing and commercial support

Contact me for a free consultation

01 / Assess

03 / Prepare

01 / Assess

DIAGNOSE YOUR SITUATION


The Argos Investor Readiness tool evaluates your business across 40 investor-relevant metrics providing an "investor-ready" score and defined roadmap for success


Cost: $1,500 flat fee

02 / Build

03 / Prepare

01 / Assess

CREATE DEMAND & SCALE


After we build the roadmap, I will work with your team to develop and execute the commercial plan you need to drive growth and investor interest.


Cost: Varies by Scope

03 / Prepare

03 / Prepare

03 / Prepare

TELL THE STORY


When it is time to pitch investors, I translate your strategy into investor-ready materials that articulate your value in a way that drives interest.


Cost: Varies by Scope

Contact Me For a Free Consultation

Interested in how I can help you scale and attract capital?

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