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WHAT IF YOUR MESSAGING WAS AS STRONG AS YOUR WORK?
Developing clear brand and messaging strategies for companies in any industry, of any size, without the costs and time of big agencies
EXPERTISE BUILDING BRANDS
25+ years in marketing roles across 40+ brands, with experience at Constellation Brands, Cadbury, and Bausch & Lomb
EXPERIENCE EVALUATING BRANDS FOR INVESTMENT
As the head of Ventures at Constellation Brands, I know what companies look for and how to identify those that stand out.
ACADEMIC-LEVEL STRATEGY, MADE PRACTICAL
As an adjunct professor at Simon Business School, I take the same frameworks I teach, and make them practical for everyday use.
WHAT GREAT BRANDING DOES FOR A COMPANY
Clearer Messaging
Stronger Differentiation
Stronger Differentiation
One consistent story that is echoed across every sales deck, website, social post, and advertisement.
Stronger Differentiation
Stronger Differentiation
Stronger Differentiation
An ownable reason for customers to choose your company over the competition.
More Business
Stronger Differentiation
More Business
Customers who understand you, remember you, and recommend you.
THREE COMMON MYTHS ABOUT BRANDING
"Branding is something only the big companies do."
"Branding is something only the big companies do."
"Branding is something only the big companies do."
Reality: Every company has a brand, and smaller companies have more to gain from being clear and focused.
"Branding requires a big advertising budget."
"Branding is something only the big companies do."
"Branding is something only the big companies do."
Reality: Clear branding and messaging pay off at any budget, from sales materials to full-scale advertising campaigns.
"It takes big agency fees and months of work"
"Branding is something only the big companies do."
"It takes big agency fees and months of work"
Reality: My focused process delivers a usable strategy in weeks, without agency-sized fees.
SUPPORT RIGHT-SIZED FOR YOUR BUSINESS
One-Day Workshop
Your strategy, built in a single focused session.
Multi-Session
Shorter meetings, with research and drafting in between -- similar to tradtional creative process, but shorter.
Activation Planning
Optional support to plan how your message reaches customers.
Every format delivers a set of core branding and messaging materials that your team can begin using right away.
YOUR WORK IS STRONG. LET'S MAKE YOUR MESSAGING MATCH.
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